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Sr. Analyst, Business Intelligence & Data Science
Las Vegas Sands Corp. Las Vegas, Nevada
Full-time Position

Description

The primary purposes of the Senior Analyst, Business Intelligence & Data Science is to (1) support the Corp. Director, Data Science in developing best practices and recommending data-driven strategy related to various business units (i.e. CRM & Loyalty Marketing, Casino Marketing, eCommerce, Revenue Management, etc.) in the pursuit of incremental visitation & spend and greater engagement & share of wallet, and (2) lead the development and automation of descriptive and diagnostic reports and dashboards and the productionalization of predictive and prescriptive analytical models for various business units (i.e. CRM & Loyalty Marketing, Casino Marketing, eCommerce, Revenue Management, etc.). All duties are to be performed in accordance with departmental and Las Vegas Sands Corp.’s policies, practices, and procedures.

Essential Duties & Responsibilities

Advanced Analytical Models -- Support the Corp. Director, Data Science in:

Managing the productionalization of advanced analytical models that have been developed by the Data Science team and approved by the properties
Monitoring the results of the productionalized advanced analytical models and develop triggers to identify when model performance is underperforming against criteria
Performing data visualization to explore unhypothesized trends and relationships in the data
Business Intelligence Reports & Dashboards -- Support the Corp. Director, Data Science in:
Executing the roadmap for metrics that are to tracked and automated with corporate marketing peers and property counterparts
Providing access to internal data sources for use by the BI and analytical tools, until IT completes the data warehouse or includes such data in the data warehouse
Identifying and providing access to external data sources that enhance reporting and analytics, until IT includes such data in the data warehouse
Developing automated, and in some cases real-time, marketing reports and dashboards that help marketers focus on what is important or what are outliers that require action
Deriving insight from the analytics and communicate insight narratives to senior leadership and peers
Training and coaching property counterparts in the full use of the BI tools to maximize its benefit

Marketing Strategy & Financials -- Support the Corp. Director, Data Science in:

Helping the properties evolve their direct marketing strategies to achieve maximum response rates at optimal reinvestment rates, and to drive engagement and wallet share across lines of business (gaming, hotel, F&B/retail and entertainment) and in-between trips
Developing and executing strategy around cross-market marketing offers to leverage LVS’ global footprint in driving cross-market visitation and wallet share
Monitoring results of marketing campaigns at the campaign & patron level, and develop best practices and improvement action plans
Other duties as directed by management
Consistent and regular attendance is an essential function of this job
Performs other related duties as assigned

Qualifications / Experience

21 years of age
Proof of eligibility to work in the US
Undergraduate degree in the field of Computer Science/ Management Information System/ Mathematics/ Statistics/ Industrial Engineering or similar field is required
Graduate degree in Computer Science/ Management Information System/ Mathematics/ Statistics/ Industrial Engineering, or management consulting experience is ideal
Must have 2-4 years of experience with producing metrics and analytics that describe what happened and diagnose why such happened; experience with producing such metrics and analytics with time-series data and/or in real-time is ideal
Must have 2-4 years of experience with (1) data visualization, reporting & dashboarding tools such as TIBCO Spotfire, SAS BI, Tableau and/or QlikView, and (2) advanced analytic and programming tools such as Python, R, SAS & Matlib
Must have experience with deriving insight from the analytics, and crafting and communicating the insight narrative to senior leadership and peers
Must have experience applying such insight to business units
Experience in applying business automation and predictive analytics in the travel & entertainment industries or eCommerce or marketing is ideal
Must manage multiple projects and competing deadlines, and be very detail-oriented and organized
Must impact the multiple properties and work across multiple departments, as well as with third parties and guests
Must give direction, review the work of others and provide guidance and coaching
Must be able to communicate effectively in a positive/upbeat fashion utilizing English in oral and written form, and to lift or carry a minimum of 20 pounds unassisted in the performance of specific tasks assigned
Must be willing to travel to and work in Singapore and Macau for extended periods of time

About Las Vegas Sands Corp.

Las Vegas Sands (NYSE: LVS) is a Fortune 500 company and the leading global developer of destination properties (Integrated Resorts) that feature premium accommodations, world-class gaming and entertainment, convention and exhibition facilities, celebrity chef restaurants, and many other amenities.

The Venetian® and The Palazzo®, Five-Diamond luxury resorts on the Las Vegas Strip, and Sands® Bethlehem in Eastern Pennsylvania are the company's properties in the United States. Marina Bay Sands® is the company's iconic Integrated Resort in Singapore's downtown Marina Bay district.
Through its majority-owned subsidiary Sands China Ltd., the company owns a portfolio of properties on Macao's Cotai Strip®, including The Venetian® Macao, Four Seasons Hotel Macao, and Sands Cotai Central. The company also owns the Sands® Macao on the Macao Peninsula.

Las Vegas Sands is committed to global sustainability through its Sands ECO360º program and is an active community partner through its various charitable organizations.
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