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Data Analyst (Advertising)
Roku Inc. New York City, New York
Full-time Position


The Data Analyst (Advertising) role will focus on using Roku’s Big Data to generate insights and methodologies supporting the ad sales efforts. The Data Analyst role will work with large volumes of behavioral data coupled with demographic inputs to build targeting and segmentation to optimize the Roku ad business, measure ad campaign exposure and effectiveness, and develop forecasting methodologies. The role will interact directly with the ad sales team and requires very strong communication ability (both technical and non-technical).


Equip ad sales executives with visualizations and reporting that help communicate the Roku user base to prospects and clients
Enhance prediction methodologies to ensure that campaigns can be fulfilled
Discovering and fostering new data sources to use for modeling and analysis
Creating custom segments by combining Roku’s Big Data with data from 3rd party vendors
Maintain best practices with regards to 3rd party data vendors
Implement A|B tests to evaluate ad experience on Roku

Qualifications / Experience

Educational background in math, statistics, economics, physics, or computer science
2-4 years of experience related to Advertising
Strong problem solving capability
Strong SQL ability (experience with Hadoop is a plus)
Experience with data visualization (experience with Tableau is a pus)
Experience coding in R or Python is a plus
Experience working with Linux command line is a plus
Excellent communication
‘Can do’ attitude

Roku pioneered streaming for the TV, and we aspire to power every TV in the world. Roku has 14 million monthly active accounts which streamed 3 billion hours of video and music during Q1 2017.

We developed a streaming platform that delivers a best-in-class user experience. At the heart of the Roku platform is our proprietary operating system, the Roku OS, which we built from the ground up. We believe that all television will be streamed, and that all TVs and set-top-boxes will be powered by software-based operating systems that provide a dramatically better user experience than has existed historically for the TV.

We generate revenue from selling Roku® streaming players in retail, licensing to TV OEMs and service TV operators, and enabling content consumption, promotion, and advertising on the platform.

Roku employs top talent with advertising, billing, data, mobile, marketing, TV and software expertise.

The company is headquartered in Los Gatos, CA and was founded by Anthony Wood, inventor of the DVR. Roku is backed by top-tier investors including Fidelity, 21st Century Fox, Viacom, Hearst, Sky, and Menlo Ventures. We have R&D offices in Silicon Valley, Austin and Cambridge, England; and media and advertising teams, and operations in New York, Los Angeles and Shanghai.